Custom AI solutions that do real work in your business
An AI automation agency for US and UK companies. We build AI agents, document generation, voice receptionists and the CRM and ERP integrations around them, put them into production, and keep them running. The scope and the price are written down before any invoice.
Probably a bad fit if you want a 12-month retainer signed before anything ships, or a team of five on every call.
Three of the systems running today
Real systems in production, each answering to a real user.
Four ways in, each with a fixed scope
Six systems in production, one client back for a second build. The engineer who builds yours is the one who runs it. A fifth offer, a fractional engineer, grows out of these four.
Rescue
Fix the AI build that broke or never worked right
- A written root-cause report you can hand to anyone
- 30 days of post-fix support
- from $750from £600from €700, diagnostic credited in full
Consult
Know what to automate before spending anything
- A 30-minute call about how your work runs today
- A written proposal with a fixed price within 2 business days
- Free, no obligation
Build
One named outcome, shipped to production on a fixed date
- One price and one date, both fixed before we start
- Tested against real data before handover
- $3,000-$25,000£2,300-£19,500€2,800-€23,000, 50/50 split
Run
Systems rot without maintenance, so we keep watching yours
- Monitoring with alerts on every workflow
- A one-page report every month, with the numbers
- $1,000-$3,000/mo£800-£2,300/mo€900-€2,800/mo, monthly rolling
The jobs we get asked for most
Each job, with what it looks like by hand, what changes and what it costs, is on the automations page. If yours is not on the list, describe it and it gets quoted the same way.
How the work runs, from the first email to the handover
Most of this is the part people find out only after signing something.
- First 72 hours
What happens after you send the form
You get a reply within one business day, written by the person who would do the work. If it looks like a fit, the next thing that arrives is a written scope with a price on it. If it does not, we say so in that first reply, and usually name someone better suited.
- From you
Three things we need, and one people resist
Read access to whatever is broken, and one call with the person who uses it every day rather than the person who bought it. Then a sample of real data with the mess left in. That last one is where people push back, and it is the one that matters: a cleaned-up export hides exactly the records that break production, and we will meet them anyway, later and at your cost.
- The number
What moves a build inside its range
Two things, and neither is how clever the AI part is. How many systems have to talk to each other, because every integration brings its own auth, its own rate limit, its own retry behaviour and its own way of going down at 3am. And whether your data is consistent enough to act on. A $5,000 build and a $15,000 build usually differ by four integrations and by whether anyone has ever agreed what counts as a duplicate record.Two things, and neither is how clever the AI part is. How many systems have to talk to each other, because every integration brings its own auth, its own rate limit, its own retry behaviour and its own way of going down at 3am. And whether your data is consistent enough to act on. A £3,900 build and a £11,700 build usually differ by four integrations and by whether anyone has ever agreed what counts as a duplicate record.Two things, and neither is how clever the AI part is. How many systems have to talk to each other, because every integration brings its own auth, its own rate limit, its own retry behaviour and its own way of going down at 3am. And whether your data is consistent enough to act on. A €4,600 build and a €13,800 build usually differ by four integrations and by whether anyone has ever agreed what counts as a duplicate record.
- Handover
What you are holding at the end
Exported workflows in a repository with your name on it. Every account and API key transferred to you before the final invoice, not after. A runbook that says what each part does, what it costs to run per month, what a normal day looks like in the execution list, and the four things most likely to break. And a recorded walkthrough, so whoever inherits this in a year has something to watch.
- When we are wrong
What happens then, written down before it happens
Anything we shipped that breaks in the first thirty days is fixed at no charge and never re-labelled as a change request. If we misjudge the scope, the price we agreed still holds, because a price that moves was never agreed. And if the thing stops being worth building halfway through, we will tell you to stop rather than finish it and invoice you.
Own product
A voice AI receptionist in production, serving the US market
Engagements
One senior engineer end to end, from scoping to the 2 am page
Company
Meridal Group LLC · Sheridan, Wyoming, United States
UK address
71-75 Shelton Street, Covent Garden, London WC2H 9JQ
An agency that runs what it ships
Lurto builds and operates AI systems, including its own: a production voice AI receptionist serving the US market, with real telephony, real CRM integrations, and an automated eval harness that catches regressions before customers do.
Client systems are built on the same stack, to the same standard: tested, monitored, documented, and owned by you.
The engineer who scopes your system builds it and answers when it breaks. No handoff, no account manager in between.
Sheridan, Wyoming, United States
More about how we workQuestions people ask before paying
What does an AI automation agency actually do?
It takes the work your people do by hand and puts it into production as something that keeps running without them. For us that is four jobs: rescuing a build that broke, building one named outcome to a written scope, running what ships, and standing in as the senior engineer when you need one. Working out where automation would pay, and where it would not, comes first and costs nothing: a free consultation ending in a written proposal. The model is usually one step inside a workflow rather than the whole system: it reads, sorts, drafts or answers, and the workflow decides what happens next.
Why publish pricing when most agencies do not?
Because hidden pricing is a sales tactic. You should be able to know what this costs before spending an hour on a call. Putting the number on the page also keeps us honest about scope: the price is the price.
What does the free consultation cost, and what is the catch?
Nothing, and there is no catch. It is a 30-minute call where you explain how the work runs today. Within two business days you get a written proposal with a fixed price and a date, or a plain note that automation would not pay back for you. There is no paid discovery phase and no obligation to go ahead.
Someone already built us an automation and it keeps breaking. Can you fix it instead of rebuilding?
Usually yes: that is the Rescue service. The written diagnostic, from $500, tells you the root cause and a written price to repair it. We only recommend a rebuild when repairing genuinely costs more, and the diagnostic will say so in writing.Usually yes: that is the Rescue service. The written diagnostic, from £400, tells you the root cause and a written price to repair it. We only recommend a rebuild when repairing genuinely costs more, and the diagnostic will say so in writing.Usually yes: that is the Rescue service. The written diagnostic, from €450, tells you the root cause and a written price to repair it. We only recommend a rebuild when repairing genuinely costs more, and the diagnostic will say so in writing.
Do we own what you build?
Yes, entirely. Everything runs on accounts in your name, code is handed over with documentation, and third-party costs are paid by you directly at cost, with no markup. If we stop working together, everything keeps working.
Where is the agency based?
The company behind the site is Meridal Group LLC, registered in Sheridan, Wyoming. US clients get a W-9 and a domestic invoice in dollars, engineering coverage across US business hours, and a fixed-scope statement of work that fits a standard vendor onboarding.UK clients deal with us through our UK address, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, on UK hours and in pounds. The contracting company is Meridal Group LLC. UK clients get an invoice with no VAT on it, accounted for under the reverse charge, a data processing agreement with the UK addendum signed as standard, and coverage across the UK business day.The contracting company is Meridal Group LLC, registered in Sheridan, Wyoming, with a UK address in London. EU clients are quoted and invoiced in euros, with no VAT on the invoice: as a business-to-business supply from outside the EU it is accounted for under the reverse charge in your own country. A GDPR data processing agreement is signed as standard, and we cover the European business day.
Can you work white-label for my agency?
Yes. We are used to building behind the scenes, and your client does not need to know we exist.
Are these 'AI agents' or workflows?
Both words appear on this site, and they mean different things. A workflow is a fixed sequence with AI at specific steps; an agent decides which step comes next. Most business jobs need the first, because it is deterministic and auditable. We use an agent only where the job genuinely needs one, as in the document and stock systems on the work page, and we name the outcome either way.
What happens after launch?
30 days of included support, then an optional Care plan from $1,000/mo: monitoring, fixes within 24-48h, one improvement per month, and a monthly report with the numbers. Monthly rolling with 30 days notice.30 days of included support, then an optional Care plan from £800/mo: monitoring, fixes within 24-48h, one improvement per month, and a monthly report with the numbers. Monthly rolling with 30 days notice.30 days of included support, then an optional Care plan from €900/mo: monitoring, fixes within 24-48h, one improvement per month, and a monthly report with the numbers. Monthly rolling with 30 days notice.
Contact
Describe the problem. Get a written quote.
Outline the failing system, or the process that should stop being manual. Every enquiry is answered by the engineer who would do the work.
- 01
Within one business day
A reply from the person who would do the work: whether we can help, what it would cost, and what we would do first.
- 02
Then a one-page scope
The price, the date, what is included. Send a log instead and the written diagnostic comes back in two business days.
- 03
What you will not get
Discovery workshops billed by the hour, slide decks, or a handoff to a sales team. If we are not the right fit, we say so and name a better one.
Prefer email? sales@lurtoagency.com